Turning a Profit

What You Need to Do When Your Side Hustle Runs out of Steam (Tips to get back on top!)

While I am in love with being a content creator (blogger and aspiring vlogger) the truth is, your girl is not getting rich off either of these hobbies at the moment. I hold a full-time 9-5 throughout the week that is my primary source of income and leave the content creation for after work and on the weekends. Now, to supplement that, I have dabbled in the art of reselling women’s apparel on popular sites such as Poshmark and eBay.

I began my journey as a part-time seller in October 2017 and haven’t looked back since. The first item I sold was a pair of maroon textured riding boots from Target, new in box for $18. Looking back on that now, I definitely could have squeezed a little more given the condition and season they were sold in— but it was exhilarating! I wanted to do it again and again, cause who doesn’t want to earn a bit of cash for the things they don’t want?

And so it began. I began to post more online and shortly was gaining a following! Fast forward to present day, summer 2018 and I’ve expanded on my brand and my closet by bringing it to life online through photo and video.

But, there’s one problem, while I am gaining followers (about 100 a day) my sales aren’t reflecting that. In the retail world some would call it the “summer slowdown” and it’s perfectly normal. Summer is a time where customers are buying flights and vacation packages and not spending that much time buying clothing. So what am I left to do…? My side gig is looking like a choke sammich over there and I HAVE BEACHES TO BE ON! Where oh where has my disposable cash gone?!

 

Instead of getting down on myself, I decided to do some reflection on my closet. What can I do to revamp what I have already without going to the thrift store and buying more clothing? I took a step out of the box and came up with these tips to help refocus my store in preparation for the uptick in sales that I am anticipating for the fall season:

 

Enjoy the summer! Take advantage of the summer slowdown and bring your brand to life on social media. Post pictures of your beautiful flat lays, include a few pictures of yourself at work behind the scenes, and wear your clothing in your posts; be sure to tag relevant people/brands to snag their attention! It’s a great way to gain a new following on other platforms that will most likely follow you over to Posh for a sale!

 

Review your closet! If it ain’t broke, don’t fix it. Take a look at what you have in your closet for sale. Could you make your photos more attractive? What about styling your pieces together so customers can purchase multiple items from your store? Is this item on trend and in demand?

All questions to ask yourself before running out to buy.

 

Use your hiatus as a method to build anticipation! You ever wonder why Nike Jordan shoes always have lines out the door just before they drop a new release? Well, for one… they’re Nike, but they didn’t always have that reputation. Coupling quality products that customers want with limited product stock can actually build anticipation.

Read that last sentence again…

If customers are constantly returning to your store to buy from you, take note and make it work to your advantage. Try promoting bi-weekly releases of curated styles based on previous sales.

I believe this is a great marketing technique and have a few ideas on how I would like to manage it for myself!

 

Come back stronger than ever! Bored with your store’s appearance? Change it— Bored with the brands your selling? —Source new ones. If you’ve experienced the summer slowdown like I have, make some extra time to work behind the scenes to make your store work for you so when you are ready you’ll not only impress your returning customers, but may also attract a new following! Soon enough you’ll be back on track.

For me, I have one more beach trip to squeeze in before summer is over.

I hope these ideas inspire you. Good Luck

 

xo,

Danielle

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Fashion, Lifestyle

How I Flawlessly Crushed My First Brand Collaboration with Savers Super Thrift Store! (Checking Off My NYE Resolution!)

One of the many New Year’s Resolutions I created for myself (none involving the gym) centered around the idea that I would muster the courage to conduct my first brand event with the community. Sounds simple, right? For a while I teetered on the idea of participating as a booth vendor with a larger organizer (which I did) in an effort to connect who I am, my message, and my passion for thrifting. And while that experience was a success, I wanted hold something independent that really showcased my passions and produce something that was mine.

So, I reached out to several thrift stores, many of which are large corporations with established household names that many people would recognize. After narrowing down my list of who I wanted to work with, I drafted several emails, and carefully outlined my intentions with a proposal to schedule a time to hold an in-person meeting.

I appropriately titled my event, Thrift & Brunch with Thread Lift, creating my call to action to provide brunch fare options (fruits & veggies, coffee & tea) provide facts about Savers and the art of thrifting, and educate customers along their shopping journey for any questions they have.

Of the handful of store managers I reached out to, only one store responded. Yep-one, but thankfully, one is all you need to get your foot in the door, and this store happened to be the store I wanted to collaborate with the most; The store manager of Savers Thrift was intrigued to hear how my ideas would increase traffic to the store and spread the Savers mission throughout the surrounding community.

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Photo Credit: Chris Bulbluia

With their approval- I got to work! I’m talking, creating an Eventbrite promotion page, sending individual email invitations, creating and distributing marketing materials, and building a social media following leading up to the event- GIRL… it was tough.

Wait, did I mention, I’m holding down a full-time job in the midst of all this? Oh yea, this was done during my “free time“. This was my first self-made event I was leading and organizing entirely on my own; and I felt every moment of it.

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Photo Credit: Chris Bulbluia

Leading up to the event, orders for tickets rolled in, and somehow the event sold out! (I’m still surprised). The evening before my event had consisted of “what if” scenarios running through my mind, but I braced myself for whatever to come.

But just as fate, the universe, and the sphinx on the hill would have it, a couple of volunteers who were set to assist me, cancelled day of the event (via text message). While that realization stung to read (it was the first thing I saw when I woke up) I knew that I had prepared for this, and realized that you can only truly depend on YOU. The voices of my late grandmother rang in my ear, “If you fail to plan, you plan to fail”. With that in mind, I was ready for anything…BRING IT ON!

 

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PC: Chris Bulbulia

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PC: Chris Bulbulia

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PC: Chris Bulbulia

Nothing but smiles were to be had throughout the event! The Savers staff were attentive and generous people who assisted me and the attendees with all of our needs. The event brought in a significant amount of new traffic as I delivered new insights to the idea of secondhand shopping with local thrift stores in an effort to live on a budget and to improve the condition of our planet, together.

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Photo Credit: Chris Bulbluia

I followed up with the manager a few days after the event to provide feedback. It was reported that two guests who attended the event joined the Savers rewards programs and spent a combined of $300 during their trip! In addition, I was offered to collaborate in a future event with the store in just a few months- and I honestly cannot wait to do it all over again!

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Photo Credit: Chris Bulbluia

Outfit details:
Vest: Thrifted $5
Tank: Thrifted J.Crew $2
Denim: Thrifted LOFT $5

Learn how you to make your next trip to the thrift store a success with my favorite tips! Thrift tips to keep in your back pocket
What to check out more photos from the event? Stalk me at my IG @thread.lift

 

 

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Fashion, Lifestyle

Tips to Keep In Your Back Pocket To Make Sure Your Next Thrift Adventure is a Success!

I thought I would share some of my favorite thrifting tips to you the next time you are out hunting! Enjoy!

5 Savvy Tips to Keep in Your Back Pocket for a Day Thrifting:

  • Research the trends: Typically, I always have an idea of what I am looking for when I walk into the store. To prepare, do your own research and gather inspiration from latest fashion blogs, magazines, or browse Pinterest for the latest trends!
  • Make a list: If you’re like me, your mental calendar is a little unreliable sometimes, so write your ideas down! Get a strategy of items that are must haves to pick up during your trip- you’ll save yourself the headache of trying to decide at the register when it’s finally time to check out!
  • Keep it simple!: I cannot stress this enough- Trust me, dressing for success while shopping includes wearing a loose fitting top, flat shoes, and bottoms you can easily get in and out off will keep you comfortable while browsing the isles & in the fitting rooms.
  • Patience, is a virtue: Sometimes the perfect find takes time, so thrift often! Best times to shop are post-holiday and spring cleaning for incredible inventory options!
  • HAVE FUN! Always remember to have fun with your style and during thrifting. Don’t be afraid to take those risks without going broke during your trip!

BONUS Tip:

  • I love to start in the same section every thrift trip. Mine happens to be shoes or dress. I normally have the most energy when I begin shopping which is perfect since these sections can get pretty crowded!

 

What are some tips that you keep in mind while shopping? Leave a comment below 🙂

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Fashion, Turning a Profit

How Spending $30 Shopping Secondhand Made me $100 in one Week

If you clicked on this post and thought that I may have performed a magic trick — keep reading. Unfortunately, their wont be any mentions of “Abracadabra” or pulling rabbits from a top hat, but there is the fact that I seamlessly turned $30 into $100 in a week without breaking a sweat!

What’s the secret?  Well, if you have not caught on by now, I am a HUGE fan of secondhand shopping and even better, reselling on social platforms like Poshmark and eBay. For this post, I will be focusing on how I successfully flipped a pair of brand new Allen Iverson’s into cash after stumbling across them at the thrift store a few weeks ago.

A little tip about your girl is that I AM NOT A SNEAKER HEAD. I literally know nothing about sneaker trends, styles, color way, anything that the cool kids are wearing on their feet these days. However, when I saw this particular pair of shoes, that little voice in my head said, “What ARE those?!”. Turns out they were a unicorn find of Reebok Classics Collaboration with Allen Iverson x Melody Ehsani, Question Mid X. Originally released in 2016 — a collaboration with designer-retailer Melody Ehsani that nods to his rebellious spirit are exclusively made for women. Props Allen!

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Campgain that features Allen’s wife & kids

 

After pulling a quick poll on my Instagram Stories, I reached out to the reselling community and friends to survey if I should keep or pass (with the idea that I would sell) After a bit of conversation, I decided to pull the trigger and purchase despite some friends expressing their opinions and declared how ugly they were, out of style, and just plain “wack” (lol).

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Instagram Poll

That evening, I decided to do some more research on these shoes, because at this point I am obsessed with these shoes (naturally). And to my surprise, they were:

1. A RARE find. It was a bit difficult to find comparisons with similar items sold in this color way.

2. The profit margins were everywhere! Sold shoes in new condition ranged from $90-$130.

With that in mind, I decided to hedge my bets and go to Poshmark & eBay to list these babies! My heart was racing as I took the photos. In my best effort to capture the perfect lighting, and angle. I finally selected 8 of the best pictures and posted my listing with a starting price of $125 (to allow for wiggle room to land the price I want).

 

I waited eagerly staring at the screen for a new notification with an offer from a buyer, any buyer, I couldn’t wait to flip these puppies! After about 2 days of being listed, offers started to roll in. LOW BALL offers (drat!) (eye roll) (scuff). I politely counter offered to those users (I don’t believe in declining any offer) who turns away from money!? Not me!

A few more days rolled by and I am still just as bright-eyed as Day 1. And there it was an offer from a buyer for $100. I didn’t want to accept it right away and seem to eager or thirsty. After about 5 minutes (so patient, right?) I couldn’t take the anticipation anymore and hit accept. It was done! And to think, just few days before, I was purchasing these shoes for just $30 and was able to flip them for nearly 4x the amount.

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Flipped!

After this flip, things shifted in the thrift universe for me as I began to experience a lucky streak by finding brands that I’ve had on my wish list for months. Pieces that are quality and in demand brands to resell! There is definitely a lesson here— you can find creative ways to make money to use as disposable income or to support yourself as long as you are willing to do the work to make it happen!

Want to check out my Poshmark closet and shop my other thrifty finds? Click here to shop!

What are you side hustles that make you quick dough? Leave a comment below!

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Fashion

4 Consignment Style Curated Boxes Every Fashionista Must Try This Month

If you’re like me you have a wardrobe full of clothing that covers just about every style and trend that has come in gone within the last 5 years. And if you’re also like me, you probably only wear about 20% of your wardrobe. Do you constantly find yourself staring at your closet and wondering…hmm, “why don’t I ever have anything to wear?!” Well- I am here to offer a solution! So put down your credit card, back away from the computer and let me introduce you to 4 consignment style curated boxes that spruce up your wardrobe once and for all!

 

By now, most of us are familiar with style curated boxes and the benefits they can provide. But, just in case you are totally lost, style curated boxes like Stitch Fix, Rent the Runway, ShoeDazzle, and Gwynnie Bee eliminate the hassle of women having to shop for affordable fashion and provide personal styled, premium clothing delivered straight to their door every month! Sounds like a dream come true, right? Wait- there’s more.

A new twist that I have recently come across in style curated boxes, is the introduction of consignment style curated boxes. These boxes promise to deliver the same benefits popular brands bring, but aim to provide you with items that are gently used or next to new!

Yes!

If you are a thrifty girl like me, and love the nostalgia of pre-loved garments, than you will appreciate a style box like this! All items will be in conditions similar to an item in your own closet that you’ve washed and worn a few times-it’s that simple. How do you know if you are a good fit for a subscription like this? Here are a few tell tale signs:

You:

  • Like surprises

  • Love getting new clothes but hate the idea of shopping for them

  • Love getting new clothes but hate paying $40 for a shirt (seriously)

  • Are environmentally conscious & want to save the planet

Check out a few subscriptions I plan on trying this month!

Thrift Fix

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Boxes of beautiful thrifted items that fit your style and budget. Subscriptions start at $20 for 1 styled piece to mix and match with your wardrobe.

 

Goody Boxes by ThreadUP

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Just answer a few questions and get a box filled with 10 unique finds, starting at $20 per piece and only pay for the items you what you keep! Best part is, they actually do not market themselves as a subscription service- allowing you to cancel at any time, so there is no pressure!

Rent the Runway

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Odds are you’ve tried Rent the Runway for a wedding or two (or at the very least, know some friends who have). RTR now offers customary rental options for clothing (Unlimited, Update, and Reserve) to fit your subscription needs just in time for that special date, brunch, or networking event. At the end of your month, send it back or buy them at their member discount price!

 

Poshmark

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This one is a no-brainer for me! Poshmark is one of my favorite apps to shop new and used clothing ( I also sell on the platform find me @thread.lift). The cool part about this option is finding seriously AMAZING closets where the seller offers style curated mystery boxes virtually customizable by size, aesthetic, color, and season! I have listed a few of my Posher favorites that I highly recommend for you to check out!

 

@Alvictoria

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I’m not sure how she finds her amazing items, but she is the ultimate Posher and is killin’ the game as a #girlboss. She is my soul’s girl crush and literally want to wear everything in her closet!

@clothingcompass

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Hannah has some breathtaking flat-lays that are seriously, GOALS. She has some gorgeous collections that you’re sure to love! She also creates wonderful mystery boxes that you have to be sure to snatch up!

@thespottedsparrow

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This #poshboss has an beautiful selection that is abundant and at a great price! There is usually a sale in her closet that she posts to her social media with the same handle. Be sure to check her out!

 

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Fashion, Lifestyle

Welcome to the Blog!

I’m so excited you made it! My main goal here is to demonstrate the fantastic world that thrifting and shopping second hand brings to my life. It is more than a hobby for me, it’s a lifestyle! I hope you gain some fabulous tips & tricks as you follow this blog! Catch ya at my next post!

 

-Danielle Elizabeth

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