Fashion, Lifestyle

How I Flawlessly Crushed My First Brand Collaboration with Savers Super Thrift Store! (Checking Off My NYE Resolution!)

One of the many New Year’s Resolutions I created for myself (none involving the gym) centered around the idea that I would muster the courage to conduct my first brand event with the community. Sounds simple, right? For a while I teetered on the idea of participating as a booth vendor with a larger organizer (which I did) in an effort to connect who I am, my message, and my passion for thrifting. And while that experience was a success, I wanted hold something independent that really showcased my passions and produce something that was mine.

So, I reached out to several thrift stores, many of which are large corporations with established household names that many people would recognize. After narrowing down my list of who I wanted to work with, I drafted several emails, and carefully outlined my intentions with a proposal to schedule a time to hold an in-person meeting.

I appropriately titled my event, Thrift & Brunch with Thread Lift, creating my call to action to provide brunch fare options (fruits & veggies, coffee & tea) provide facts about Savers and the art of thrifting, and educate customers along their shopping journey for any questions they have.

Of the handful of store managers I reached out to, only one store responded. Yep-one, but thankfully, one is all you need to get your foot in the door, and this store happened to be the store I wanted to collaborate with the most; The store manager of Savers Thrift was intrigued to hear how my ideas would increase traffic to the store and spread the Savers mission throughout the surrounding community.

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Photo Credit: Chris Bulbluia

With their approval- I got to work! I’m talking, creating an Eventbrite promotion page, sending individual email invitations, creating and distributing marketing materials, and building a social media following leading up to the event- GIRL… it was tough.

Wait, did I mention, I’m holding down a full-time job in the midst of all this? Oh yea, this was done during my “free time“. This was my first self-made event I was leading and organizing entirely on my own; and I felt every moment of it.

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Photo Credit: Chris Bulbluia

Leading up to the event, orders for tickets rolled in, and somehow the event sold out! (I’m still surprised). The evening before my event had consisted of “what if” scenarios running through my mind, but I braced myself for whatever to come.

But just as fate, the universe, and the sphinx on the hill would have it, a couple of volunteers who were set to assist me, cancelled day of the event (via text message). While that realization stung to read (it was the first thing I saw when I woke up) I knew that I had prepared for this, and realized that you can only truly depend on YOU. The voices of my late grandmother rang in my ear, “If you fail to plan, you plan to fail”. With that in mind, I was ready for anything…BRING IT ON!

 

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PC: Chris Bulbulia

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PC: Chris Bulbulia

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PC: Chris Bulbulia

Nothing but smiles were to be had throughout the event! The Savers staff were attentive and generous people who assisted me and the attendees with all of our needs. The event brought in a significant amount of new traffic as I delivered new insights to the idea of secondhand shopping with local thrift stores in an effort to live on a budget and to improve the condition of our planet, together.

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Photo Credit: Chris Bulbluia

I followed up with the manager a few days after the event to provide feedback. It was reported that two guests who attended the event joined the Savers rewards programs and spent a combined of $300 during their trip! In addition, I was offered to collaborate in a future event with the store in just a few months- and I honestly cannot wait to do it all over again!

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Photo Credit: Chris Bulbluia

Outfit details:
Vest: Thrifted $5
Tank: Thrifted J.Crew $2
Denim: Thrifted LOFT $5

Learn how you to make your next trip to the thrift store a success with my favorite tips! Thrift tips to keep in your back pocket
What to check out more photos from the event? Stalk me at my IG @thread.lift

 

 

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