Turning a Profit

What You Need to Do When Your Side Hustle Runs out of Steam (Tips to get back on top!)

While I am in love with being a content creator (blogger and aspiring vlogger) the truth is, your girl is not getting rich off either of these hobbies at the moment. I hold a full-time 9-5 throughout the week that is my primary source of income and leave the content creation for after work and on the weekends. Now, to supplement that, I have dabbled in the art of reselling women’s apparel on popular sites such as Poshmark and eBay.

I began my journey as a part-time seller in October 2017 and haven’t looked back since. The first item I sold was a pair of maroon textured riding boots from Target, new in box for $18. Looking back on that now, I definitely could have squeezed a little more given the condition and season they were sold in— but it was exhilarating! I wanted to do it again and again, cause who doesn’t want to earn a bit of cash for the things they don’t want?

And so it began. I began to post more online and shortly was gaining a following! Fast forward to present day, summer 2018 and I’ve expanded on my brand and my closet by bringing it to life online through photo and video.

But, there’s one problem, while I am gaining followers (about 100 a day) my sales aren’t reflecting that. In the retail world some would call it the “summer slowdown” and it’s perfectly normal. Summer is a time where customers are buying flights and vacation packages and not spending that much time buying clothing. So what am I left to do…? My side gig is looking like a choke sammich over there and I HAVE BEACHES TO BE ON! Where oh where has my disposable cash gone?!

 

Instead of getting down on myself, I decided to do some reflection on my closet. What can I do to revamp what I have already without going to the thrift store and buying more clothing? I took a step out of the box and came up with these tips to help refocus my store in preparation for the uptick in sales that I am anticipating for the fall season:

 

Enjoy the summer! Take advantage of the summer slowdown and bring your brand to life on social media. Post pictures of your beautiful flat lays, include a few pictures of yourself at work behind the scenes, and wear your clothing in your posts; be sure to tag relevant people/brands to snag their attention! It’s a great way to gain a new following on other platforms that will most likely follow you over to Posh for a sale!

 

Review your closet! If it ain’t broke, don’t fix it. Take a look at what you have in your closet for sale. Could you make your photos more attractive? What about styling your pieces together so customers can purchase multiple items from your store? Is this item on trend and in demand?

All questions to ask yourself before running out to buy.

 

Use your hiatus as a method to build anticipation! You ever wonder why Nike Jordan shoes always have lines out the door just before they drop a new release? Well, for one… they’re Nike, but they didn’t always have that reputation. Coupling quality products that customers want with limited product stock can actually build anticipation.

Read that last sentence again…

If customers are constantly returning to your store to buy from you, take note and make it work to your advantage. Try promoting bi-weekly releases of curated styles based on previous sales.

I believe this is a great marketing technique and have a few ideas on how I would like to manage it for myself!

 

Come back stronger than ever! Bored with your store’s appearance? Change it— Bored with the brands your selling? —Source new ones. If you’ve experienced the summer slowdown like I have, make some extra time to work behind the scenes to make your store work for you so when you are ready you’ll not only impress your returning customers, but may also attract a new following! Soon enough you’ll be back on track.

For me, I have one more beach trip to squeeze in before summer is over.

I hope these ideas inspire you. Good Luck

 

xo,

Danielle

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Lifestyle

Go Back in Time for the Day and Play like a Big Kid Again! (Exclusive Event Invite)

Hello Beautiful People!

When was the last time you played outside? I mean, just really played? I’m talkin’ kickball, kick the can, hide in seek, hopscotch with the neighborhood kids from around the way?

If you are a millennial like me, sadly, our generation might be the last that can recall such a thing! If you are scratching your head thinking-wow its been a while. Listen up…!

Adult Play Date is where you need to be on September 23. This will be a day full of fun outdoor games including, jumbo lawn games (think ping pong, Jenga, Chess). There will be a DJ providing sounds to groove you (with a dance contest), karaoke, snacks, a photo booth and much more! This will be your last opportunity to enjoy the dog days of summer as it before it’s over! I’ll be there the entire day and call winner at basketball shootout (p.s. I made the varsity basketball team in 10 grade, you’ve been warned).

Make sure to get your tickets by using my link and discount code to receive an additional 20% off your purchase!


Date:

Sunday September 23, 3-7 pm

Location:

1900 Crystal Drive

Arlington, Virginia 22202

 

Ticket Info:

$20 before August 24 (use code ThreadAPD18 for 20% off ticket price)

$30 August 24-September 23 (use code ThreadAPD18 for 20% off ticket price)

Link to purchase: https://adultplaydate2018.eventbrite.com/?aff=ThreadLift

For more information make sure to check FAQ’s on the organizers web page here

 

I hope to see you all there!

 

xo,

Danielle

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Fashion, Work Uniform Challenge Aug 2018

The Next 5 Days (Days 11-16): Creating a Signature Work Uniform [August Challenge]

Hello Beautiful People,

Here is a review of the next 5 days of my August signature work wardrobe! Enjoy!

Day 12 (August 12): It’s the weekend!

Day 13 (August 13): Happy Monday all! I had a late night last night as I stayed up way past my bedtime to watch the Insecure season premiere! But, it was well worth the bags I currently have under my eyes.

Reaching for my work uniform, today I decided to pair it with a solid black vest, 3 tassels tier necklace and matching studs. Monday’s are pretty quiet around the office considering many people telework  on this day and are just collectively tired AF.

Day 14 (August 14): It was a chilly morning outside …and in the office (as usual) so I decided to layer on my waffle texture cotton sweater over my uniform. I was comfy and might I add chic all in one go.

Keeping with rotating 2 shirts throughout the week, I again took a combination of lemon juice and water and dabbed the armpits to release bacteria buildup and let them air dry for about an hour. I decided to hand dry them in the shower since it was very muggy after a summer’s rain outside.

Day 15 (August 15):  Today I paired  my uniform with a grey tweed Brooks Brother’s blazer that I scored at the thrift store for $7! I got several compliments on the color and cut of the blazer as it accentuated my curves and gave amnesty to my tall figure by sitting just perfectly at my waist.

Day 16 (August 16): I loved how my Brooks Brother’s blazer felt, I decided to wear it again today! 🙂

Day 17 (August 17): Another comfy telework day from my apartment. Now, to get ahead on laundry in preparation for week 3 of this challenge.

 

Now with 2 weeks down, and 2 to go I have gotten into a rhythm of wearing my work uniform, and realizing that August has 5 weeks in it (he he). And while at this point I thought that I would be bored and just simply over the outfit, I’m surprised at just how very comfortable I feel. As someone who regularly changes their hairstyle every 2 weeks (just to switch it up) I thought those same feelings would translate into this wardrobe challenge; I must say with a couple of weeks to go I am feeling content, and for me that is surprising!

Waking up and having the relief from searching what to wear that day is an experience I’ve been missing out on lol. There’s so much to do within a day that worrying about getting dressed, shouldn’t be at the top of that list.

See you next week with with another update!

 

xo,

Danielle

 

 

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Fashion, Lifestyle

What’s Good with threadUP’s Goody Box?

Have you been curious to try threadUP’s new Goody Box? If you are not sure what a Goody Box is, please take a look at their website and peruse around a bit! It’s an awesome concept that will allow you to receive 10 items in either new or gently used condition directly to your door. All items are tailored to your style preference and size according to your responses to a survey they provide! When your Goody Box arrives, you have the chance to keep the items that are perfect for you OR return the items that you are not so thrilled about— It’s that simple!

I selected my Goody Box to be tailored to an Athleisure Lifestyle while sticking to a neutral color pallet (black, white, grey, navy) with brands like J.Crew, Lululemon, and Old Navy. Ordering the box only cost $10 upfront with free shipping and an anticipated arrival of 3-4 business days. I am really excited to see what items I get!!

A good thing to note:

  • Items that you want to keep have a starting price of $20 that you will be responsible to pay for.
  • If you wish to return an item, it MUST be in the same condition as it was when it arrived. Tags on (if applicable) no tears, or stains, etc.

I am looking forward to reviewing my items with a box opening review on my YouTube channel with initial reactions to each item as well as writing up a follow up post!

Want to try threadUP? Use this link to sign up for your own personalized Goody Box right now!

Good Luck,

xo,

Danielle

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Fashion, Work Uniform Challenge Aug 2018

The Next 5 Days (Days 6-11): Creating a Signature Work Uniform [August Challenge]

Hello Beautiful People,

Here is a review of the next 5 days of my august signature work wardrobe! Enjoy!

 

Day 6 (August 6):

It’s Monday! Usually, I am not as enthusiastic about Monday’s but lately, I have been trying to maintain a positive perspective for Monday’s as being the perfect day to plan and be productive.

I woke up this morning feeling exhausted. I had a very busy Sunday that involved catching up on housework, meal prepping, editing photos and videos for content and doing a photo shoot for a DIY project a friend and I have been working on. My day started around 9 am and lasted until about 11pm. My 5:45 am call time the next morning came super early (of course). As I stumbled my way about it in the bathroom, I was relieved that I didn’t have to do the same in my closet to choose what I would wear that day.  One less decision to make before I starting my day! [happy dance]

Accessories were minimal as I paired my uniform with gold geometric shaped earrings with eyelet detail. I rolled up my sleeves for comfort as it was already 75 degrees at 7 am and drove into work.

Day 7 (August 7):

“I could get used to this”. I’ve realized just how much I have settled into a nightly routine in regards to what I do to prepare for work the next day. Pack lunch, shower, gather bags, lay out outfit. It’s nice to not have that last worry anymore!

Today’s uniform pairing included a white waterfall cotton cardigan with 3/4 sleeves coupled with teardrop triangle/metal marble earrings.

Day 8 (August 8):

“I don’t think people are noticing” is what I exclaimed to my boyfriend that morning.

As he looked at me and asked, “are you wearing the same outfit as yesterday”? Even he just noticed what I was up to, which made me smirk a little bit.

I paired the outfit with a solid black vest that elongated by top half. Accessories included a black watch, hoop earrings, and a double tier tassel necklace.

Day 9 (August 9):

I made it to the end of the week!” Another effortless day included wearing a black blazer with faux leather sleeves. My accessories were simple yet glam with the items I received from Glamour Box Jewelry with silver stud earrings and a delicate long bobbin necklace.

Day 10 (August 10):

My office today is from my warm cozy bed ❤

Day 11 (August 11):

Laundry day! Throughout the week I decided to do myself a favor and spread out laundry that needed to be done by rotating 2 of the 4 shirts throughout the week. After day 1 & 2, I took both shirts and dabbed a combination of lemon juice and water onto the armpit area to eliminate any bacteria that may have accumulated – set them out to dry for about and hour and they were ready to be worn again for days 3&4!

 

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DIY Projects, Fashion, Lifestyle

DIY Tutorial: Personalized Embroidered Sun Hat

If you thought summer was coming to an end, you might be lacking some essential Vitamin D, ’cause there is so much summer to enjoy and sun to be (safely) exposed to. OK, sure- there may be Halloween decor starting to pop up in stores (I love Halloween BTW) but that doesn’t mean you still shouldn’t plan your next beach destination!

One of my favorite summer trends for 2018 has been the embroidered straw sun hats that have cute sayings like ” Out of Office” or “Gone to the Beach”.

This DIY was inspired by my thrift buddy, Chanel Little of @mytullekit to create our own custom embroidery sun hats!  Like the sun hats stores with cute sayings along the brim, our ideas were similar, but we planned to use positive black culture colloquialisms like “Black Girl Magic”, Cute Blerd (black nerd), or “Melanin Popin” for our hats. HOW STINKING CUTE IS THIS?!

Chanel always comes up with gorgeously creative DIY projects and I highly encourage you to check out her other creations on her IG: @mytullekit for more inspo!

First task, find appropriate the sun hat. I found mine in store, but here are other similar options from Amazon.

Next, write down your ideas! What do you want your hat to say? Keep your phrase to about 2-3 words so that you have enough space to embroider on the hat and so others can read it!

 

Shots from behind the scenes of our photo shoot Chanel and I had this weekend with our hats!+6

Summer Photoshoot at The Wharf DC - August, 5 2018 - Thread Lift x My Tulle Kit - Photos by Chris Bulbulia - Models Danielle Dukes and Chanel Little

Summer Photoshoot at The Wharf DC – August, 5 2018 – Thread Lift x My Tulle Kit – Photos by Chris Bulbulia – Models Danielle Dukes and Chanel Little

Summer Photoshoot at The Wharf DC - August, 5 2018 - Thread Lift x My Tulle Kit - Photos by Chris Bulbulia - Models Danielle Dukes and Chanel Little

Summer Photoshoot at The Wharf DC – August, 5 2018 – Thread Lift x My Tulle Kit – Photos by Chris Bulbulia – Models Danielle Dukes and Chanel Little

Summer Photoshoot at The Wharf DC - August, 5 2018 - Thread Lift x My Tulle Kit - Photos by Chris Bulbulia - Models Danielle Dukes and Chanel Little

Summer Photoshoot at The Wharf DC – August, 5 2018 – Thread Lift x My Tulle Kit – Photos by Chris Bulbulia – Models Danielle Dukes and Chanel Little

 

Get to it!

  • Purchase sun hat of choice
  • Sequin Trim. Ours came from Micheal’s
  • E600 Glue. Ours came from Michael’s
  • Other accessories to decor as desired (flowers, beading)
  • Pintrest for inspiration

Instructions:

  1. Eyeball or lightly trace what you want your hat to say. Use fabric chalk or sketch with a pencil your phrase.
  2. Most wording is done in cursive so take your time when deciding what you want to say. Have a friend review your penmanship to make sure it is legible.
  3. After you have carefully placed your sequin trim and have your spell out, begin using the super glue to place your words in place. [Tip] It might be easier to use sewing needles to hold down the trim while gluing so everything stays in place. E6000 is extremely durable and dries relatively quick, so be carefully, a little goes a long way.
  4. Let your hats dry for at least 30 minutes to ensure it is complete.
  5. Enjoy

That’s it! I would say this project took all of 1 hour from start to finish!

 

Comment below what your personal embroidered sun hat would say?

Good Luck,

xo,

Danielle

 

 

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